LoveSync after Shark Tank: “in the mood?” without a word

Tap, wait, sync: what LoveSync is

LoveSync, listed on the App Store as “LoveSync: Better intimacy” from BelaVivo LLC, does one thing and does it gracefully. Each of you taps, privately, when you feel like being intimate, and chooses how long that tap stays live. If you both tap within your windows, you’re both notified. If only one of you does, the tap simply runs out. The App Store listing says it in capitals, as if to settle every nerve at once: “YOUR PARTNER WILL ONLY KNOW YOUR DESIRE IF THEIR DESIRE IS THE SAME.”

A wish that stays invisible until it’s mutual is an idea close to our hearts (our own game runs on it too). LoveSync points it at the oldest question in any relationship, not what but when, and never strays from it. You’ll find its neighbors in our guide to couples’ apps.

A bedside invention by a married couple

LoveSync was born on a nightstand. Ryan and Jenn Cmich, a married couple from the Cleveland area, designed it as a set of bedside buttons. In 2019 he was a mechanical engineer and she was a marriage and family counselor: an engineer to build the button, and a counselor to know why couples need one. You pressed yours when you were in the mood, and when both had been pressed, a swirling green light gave the game away.

Jenn put the goal simply: “It’s meant to help you maximize the times that you want to be intimate.” The founders compare it to texting, which is fair. Nobody thinks a text replaces a conversation. It gets one started.

LoveSync on Shark Tank, and what happened after

The buttons went to Kickstarter in February 2019, and plenty of people liked the idea of a quieter question: 442 backers pledged, the campaign raised nearly three times its goal, and it closed in March. Less than a year later, in January 2020, Ryan and Jenn brought LoveSync to Shark Tank (Season 11, Episode 11), asking for $100,000 for 10% of the company.

No Shark made an offer. The skeptics’ objection fit in one line from Kevin O’Leary: “Why don’t you just talk to each other?” It’s a fair question, and the next section is our answer to it.

The update: from buttons to an app

What came next was software. The LoveSync app arrived on iPhone in April 2020 and on Android in May 2020. Release notes in 2023 said the technology had been granted a US patent. In autumn 2024, version 2.0 brought a paid tier, LoveSync Plus, with longer windows and a Sync Score, and the basic app stayed free with limits. Bug-fix updates kept coming through 2025, and as of October 2026 the app is still updated on both stores, most recently on October 20.

And the buttons? We found no current source that says they’re still sold, so the app is the way to get LoveSync today, on the App Store and Google Play. Search there and you’ll meet namesakes from other developers too, including a couples’ calendar that was once listed as LoveSync. On the App Store, the one this page is about is “LoveSync: Better intimacy,” from BelaVivo LLC.

Why a secret tap beats “so… are you tired?”

Kevin O’Leary’s question has a simple answer: couples rarely ask in words alone. In a 2011 diary study of 63 young adults in committed relationships, Vannier and O’Sullivan found nonverbal cues in about nine in ten initiations and words in about two in three (plenty of evenings used both). Partners also tended to answer in kind, a hint with a hint. A tap on a phone is just a very clear hint.

It takes the no out of the room

What makes asking hard isn’t the words. It’s the risk. LoveSync’s own pitch says couples hold back “for fear of rejection or for not wanting to place too much pressure on their partner,” and its design answers both fears. An unmatched tap is invisible, so there’s nothing to reject, and nothing for your partner to feel guilty about turning down. The one who taps gets to be brave in private. The one who isn’t in the mood never has to play the villain.

Who it helps most

• The partner who always goes first. Users say it eases the pressure on whoever usually initiates, because the question finally belongs to both of you.
• Shy and busy couples. They’re who LoveSync says it’s for, along with partners whose desire runs on different clocks and couples living far apart.
• Anyone who misses hints. One reviewer called it great for neurodivergent partners who don’t pick up on subtle signals. A sync is about as unsubtle as a signal gets.

Windows, syncs and Plus: the LoveSync app today

The whole app turns on one dial: the window. When you tap, you choose how long your tap stays live, from 15 minutes to a few hours on the free tier, and up to 12 hours with Plus. A short window says “now, if you’re up for it.” A long one says “sometime today, and I’ll be thinking about it.”

• Free: up to three syncs a month, with ads.
• LoveSync Plus: unlimited syncs, the longer windows, private messages (preset or your own, seen only in the app), a Sync Score and no ads. It’s monthly or yearly, one partner’s subscription covers you both, and it renews automatically.

The Sync Score is the curious one. LoveSync says it’s there to get couples talking about mismatched libidos, which makes it less a scoreboard than a conversation starter.

Where it runs: iPhone (iOS 15 or later), Apple silicon Macs, Apple Vision and Android (7.0 or later). Apple lists it in English only and rates it 18+.

Six ways to make a sync the start of something

1. Agree what a sync means before your first one. Settle the small print over dinner: does a sync mean tonight, or “let’s make time this weekend”? Does a midnight sync count if one of you has an early flight? Five minutes now saves a sulky misunderstanding later.
2. The breakfast tap. Tap over coffee with the longest window you have, then say nothing at all. The day turns into a slow simmer of “did they?” until (or unless) the notification lands. If you love that kind of waiting, our page on tease and denial has more ways to stretch anticipation.
3. Set the scene in one line. Once you’ve synced, a private message on Plus can do what a good trailer does: a time, a dress code, a single word. “Eight. The black one.” is plenty.
4. The homecoming tap. Apart for work, or living in different cities? Tap on the day you travel home, with a window that runs until you land. A sync waiting when you switch your phone back on is a lovely welcome.
5. Let a sync choose the what, too. LoveSync settles when. Take turns on our Yes, No, Maybe list once, one phone passed between you, keep the overlaps, and after a sync, pick one.
6. Read the Sync Score like a weather report, not a grade. If your taps keep missing each other, talk about timing. Maybe one of you is a morning person and the other comes alive at midnight, and the answer is a lazy Saturday afternoon.

A sync isn’t a promise: kindness and privacy

A match tells you that you both felt like it when you tapped. It doesn’t sign anyone up for anything. Either of you can change your mind after a sync, halfway through the evening, or at any point at all, and a kind no is a perfectly good answer. Research backs the kindness up: in a 2018 study by Kim, Muise and Impett, turning a partner down warmly (“positive rejection,” in their words) helped keep relationship satisfaction up, while saying yes again and again just to avoid letting a partner down wore it down over time.

Keeping it between the two of you

• Mind the lock screen. If coworkers, roommates or your in-laws ever glance at your phone, turn off notification previews for LoveSync.
• Keep messages suggestive. They’re stored by the service, so let them hint and save the explicit details for in person.
• Know what’s collected. Apple’s privacy label lists email and usage data, “not linked to you,” and no tracking. Google Play’s data safety section lists your name, email, user IDs, address, phone number, in-app messages and other content, and says data is encrypted in transit, isn’t shared with third parties, and can be deleted on request.
• Leave cleanly. The app has offered in-app account deletion since 2023, so delete your account when you’re done with it.
• Test it together first. A sync that never reaches you can feel like a no. Turn on LoveSync’s notifications on both phones and try the first-sync trick above before you rely on it.
• Watch the renewal. Plus renews automatically, so set a reminder if you’re only trying it out. And like everything on this site, this page is for adults 18+.

LoveSync and A Little Bit of Corruption: the when and the what

One thing to know first: we make A Little Bit of Corruption, a dare game for couples, so factor that in as you read. The two share a heartbeat. Neither one tells your partner about a wish they don’t share. LoveSync matches a mood; our game matches dares, and then grows a map from them.

Put simply, LoveSync answers “are we both in the mood?” and leaves everything after that to you, which for many couples is exactly the point. Our game answers “so what shall we do?” Once you’ve both liked a dare it opens, with a premise and a setting, sometimes with a line only one of you reads, so one of you walks in knowing something the other doesn’t. Finishing it opens the next ones, and the points and awards you collect have a say in what comes next, so the map ends up shaped like the two of you.

The when, the what, or both

LoveSync is the one if

• you already know what you like, and only the asking is hard;
• you want a signal, not a plan: one tap, and the evening is yours to shape;
• one of you is tired of always being the one who goes first;
• you live apart or keep opposite hours, and want an easy way to line up your timing;
• you’d like an app from the App Store or Google Play, with years of updates behind it;
• you love a product with a story: a couple’s own invention, tried on Kickstarter and pitched on Shark Tank.

A Little Bit of Corruption is the one if

• you want fresh ideas for what to do, and not only for when;
• you’d like to discover desires neither of you has said out loud, without either of you risking a no;
• you want each dare to be an evening of its own, on a map that grows from your choices;
• you’d like the ideas as well as the timing, from sweet to deeply kinky, each shown only when your choices reach it;
• you want both phones on it at no cost, and without ads.

Honestly, the two make a lovely pair. LoveSync says when, and our game says what: let a sync be the cue to open a dare, and neither of you ever has to ask either question out loud. And if the secret match is what wins you over, our pages on Spicer and Mojo Upgrade are where to look next.

Questions